Rakuten offers online shoppers cash back rewards on the stuff they’re already buying, but with a new name (nee Ebates) and a cluttered category, gaining traction has been a challenge.
Amid an untraditional holiday season, we wanted to show shoppers that with Rakuten’s awesome rewards, there’s still plenty to celebrate this year. And to stand out and be remembered, a little help from Elton John’s Rocketman didn’t hurt either.
The campaign made AdAge Creativity’s Editor’s Pick.
Client: Rakuten Rewards
Agency: Pereira O’Dell
Role: Brand Strategy Director