Fifth Third Bank is dedicated to helping its customers achieve success - whatever that means to them.
Hot Sam’s is a custom clothier based in Detroit, and has been an institution in the city since 1921. When the pandemic hit though, the company found themselves on uneven footing and their business risked having to be closed for good. However, Fifth Third worked with them to find a solution to bridge this period so Hot Sam’s could reopen and continue styling the people of Detroit.
Client: Fifth Third Bank
Agency: Pereira O’Dell
Role: Brand Strategy Director